Gatorade needed :15s to drive convenience store purchases.

Simple brief. Tight timeline. Cool opportunity.

We partnered with heavy hitters like Olympic gold medalist Suni Lee, NFL wide receiver DK Metcalf, and other top-tier athletes to turn a straightforward product push into something worth watching. Four pieces of content that didn't just showcase the elite product lineup, but captured the energy and personality of the elite lineup of athletes repping it.