Buffalo wings own game day. So when Cheetos dropped a Buffalo flavor during playoff season, we didn't try to compete; instead, we leaned into second place with a little mischief: we partnered with C.J. Stroud, the NFL Draft's second pick, to prove that second is worth celebrating.

From a TV spot that declared Cheetos the "Second Best Buffalo Thing" to a Vegas watch party with C.J. at Planet Hollywood that became the second-best place to be on Super Bowl Sunday, we flipped the script on traditional sports bragging rights and proved that sometimes, second-best is actually the best.