It's Her Shot is a yearly experience where, through basketball, DICK'S and Nike empower girls to be absolute ballers on and off the court.

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For the 2025 revamp, we came up with 'Court of Queens' and channeled the energy of Las Vegas, Indy, and New York to build spaces where girls didn't just play ball — they ruled it. Partnering with clinicians and former WNBA athletes, we gave them the freedom to play fearlessly, the confidence to own their game, and a clear message: you're already a queen.