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The Joy of Every Match

Client

Michelob Ultra

Year

2022

Creative Team

Creative Director: Keslie Watts

ACDs: Tim Austin / Peter Pirine

Art Directors: Stephen Reisig / Carolina Benitez

Copywriters: Hector Jamesson / Justin Franklin 

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To celebrate the quadrennial tournament, we brought together superstars Christian Pulisic, Carli Lloyd and Guillermo Ochoa for a friendly foosball match to prove that, beyond the final score, the World Cup is only worth if you enjoy it. 

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The TV spot debuted on NBC, ESPN, YouTube, Peacock and Telemundo and achieved 56 million views. The overall campaign hit 200+ million impressions across broadcast, social, experiential and trade. 

Hidden in the background of our tv spot were numerous pieces of signed merch belonging to our trio of superstars, and we gave our followers a chance to win them on social media.

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Futbol and beer always go hand in hand, so we produced limited-edition pint glasses, featuring a special message from our soccer stars.

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Once the QR code is scanned, the user is taken to an unlisted YouTube video 

We also teamed up with acclaimed fashion designer and diehard futbol fan Guillermo Andrade, to create a jersey that celebrates one of the sport’s most-storied rivalries and the historic matchups that happen when they come together. 

PRESS:

The Drum

USA Today

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