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Vive Tu Estrella

Client

Estrella Jalisco

Year

2021

Creative Team

Creative Director: Felipe Ferreira

Senior Strategist: Gustavo Malagón

Copywriter: Hector Jamesson

Art Director: Curtis Caja

As a Mexican, it's not easy being yourself in the US. From your accent and traditions to even the way you pronounce your name, little by little you start to shed pieces of your identity to adapt and blend in to American culture. 

Well, not anymore. If there’s something that more than 100 years of tradition has taught us, it’s that daring to be yourself is always worth it.

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