Vive Tu Estrella
Creative Director: Felipe Ferreira
Senior Strategist: Gustavo Malagón
Copywriter: Hector Jamesson
Art Director: Curtis Caja
As a Mexican, it's not easy being yourself in the US. From your accent and traditions to even the way you pronounce your name, little by little you start to shed pieces of your identity to adapt and blend in to American culture.
Well, not anymore. If there’s something that more than 100 years of tradition has taught us, it’s that daring to be yourself is always worth it.