El Deporte No Estaba Preparado Para Nosotras

(Sport Was Not Ready For Us)

As the first sanitary pad of its kind in Latin America, Saba Sport represented a huge launch for the brand. 

 

The TV spot is rooted in the sexism that exists in sports –and sports media coverage–, where a lot of the focus is still sadly on how women look rather than their performance. 

Copywriters Hector Jamesson, Pablo Miranda

Art Director Sebastian Urrutia

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Bilingual Copywriter

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