El Deporte No Estaba Preparado Para Nosotras
(Sport Was Not Ready For Us)
As the first sanitary pad of its kind in Latin America, Saba Sport represented a huge launch for the brand.
The TV spot is rooted in the sexism that exists in sports –and sports media coverage–, where a lot of the focus is still sadly on how women look rather than their performance.
Copywriters Hector Jamesson, Pablo Miranda
Art Director Sebastian Urrutia