World's Smallest Heritage Sites

Many latino neighborhoods in NY and Miami are being gentrified, losing their connection to their roots and culture. In response to that, we used dominoes –a game that, like our beer, hails from the Dominican Republic– to preserve these spaces, and through the game find a connection to our diverse latino origins.

 

We partnered with The New York Landmark Society to make domino tables in latino neighborhoods into the world’s smallest protected sites, to safeguard the cultural legacy of the game.

Creative Directors Casey D'Alessandro & Steve Cady

Copywriter Hector Jamesson

Art Director Mara Frontera

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Bilingual Copywriter

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