HectorJamessonLogo.png

Play on a Whole New Level

With Pac-Man's 40th anniversary happening in 2020, California Lottery released its own version of Pac-Man Scratchers. We invited the Hispanic Market in California to play on a whole new level, and broke the all-time Scratchers sales record while doing it.

Driven by the huge success of our campaign, with a concept that highly appealed to our intended demographic, the Pac-Man Scratchers brought in $119.8 million in total sales in their first week, the highest single week of Scratchers sales ever by the California Lottery. 

Creative Director - David Castellanos

Copywriter - Manu del Carpio, Hector Jamesson

Art Director - Andrés Vallejo, Myriam Díaz

PAC-MAN_970x250_r1_edited.jpg
LAX-004730-TS_Install_CaliforniaLotteryT
Sabio Standard Banners 320X250 1of2 (1).
qKg-KKIQWhTntmAzku4yu-tVreCoswFjcLoznlci
Sales Record.png
LOT-8998-01_PACMAN_OOH_DIGI_14.8px37_4_e
LOT-8998-01_PACMAN_OOH_DIGI_LAlive_Hotel

Back to Portfolio

BILINGUAL COPYWRITER