Play on a Whole New Level

With Pac-Man's 40th anniversary happening in 2020, California Lottery released its own version of Pac-Man Scratchers. We invited the Hispanic Market in California to play on a whole new level, and broke the all-time Scratchers sales record while doing it.

Driven by the huge success of our campaign, with a concept that highly appealed to our intended demographic, the Pac-Man Scratchers brought in $119.8 million in total sales in their first week, the highest single week of Scratchers sales ever by the California Lottery. 

Creative Director David Castellanos

Copywriters Hector Jamesson & Manu del Carpio

Art Directors Andrés Vallejo & Myriam Díaz

Pac is back.png
Winners Don't Get Ghosted.png
New Level Unlocked.png
Wakka Wakka Win.png
Social Carrousel.png
LOT-8998-01_PACMAN_OOH_DIGI_LAlive_Hotel
qKg-KKIQWhTntmAzku4yu-tVreCoswFjcLoznlci
Sales Record.png
LOT-8998-01_PACMAN_OOH_DIGI_14.8px37_4_e

Back to Portfolio

Bilingual Copywriter

HectorJamessonLogo.png