Connect With The Ones You Love

Holidays are traditionally when sales are high for Northgate Market. But what happens when traditions are upended by uncertainty? For this holiday TV spot, we leveraged the insight that food helps us connect with the ones we love, even amidst a pandemic. And when it comes to cooking, the most reliable source of knowledge doesn't come from the internet - it comes from mom.

It aired during the month of December on NBC’s streaming platform, as well as audience targeted, brand-safe channels on CBS All Access, Discovery+, Fox, Roku, among others. On YouTube, our video was targeted to English and Spanish speaking audiences and it amassed a total of over 3 million impressions.

Creative Director David Castellanos

Copywriter Hector Jamesson

Art Director Jorge Rodriguez

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Bilingual Copywriter

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