One of Hollywood's most historic controversies is the enduring argument behind who truly wrote Citizen Kane. Yet while Orson Welles' recognition has survived throughout the years, no one but the most hardened movie buffs have heard of Herman Mankiewicz, an acclaimed screenwriter of Hollywood's golden era and main contributor of the iconic script.
So, when tasked to promote Netflix's new movie, Mank, through a print ad in The New York Times, we decided to do it through an 80-year-old errata. One that touched on this very issue.
We found an article published on May 4, 1941, in which the NYT credited Orson Welles with writing the movie, but failed to mention Herman Mankiewicz at all. So, almost 80 years later, we had the NYT publish a correction note, so that people could learn more about the story of Herman Mankiewicz, the true writer of Citizen Kane.
Creative Director - David Castellanos
Copywriter - Hector Jamesson & Manu Del Carpio
Art Director - Andrés Vallejo