The Free Speech Stamp
A few months before the presidential election, the USPS was going through a budget shortage, and the then president’s actions were threatening the very foundation of the mail voting system.
So, when asked to promote the release of The Trial of the Chicago 7, we entrenched our idea at the intersection of reality and free speech, the main theme of the film.
We launched a collection of limited-edition postage stamps, which promoted our film by serving as a micro-poster that redirected to the trailer and, most importantly, gave people the opportunity to provide funds to an institution through which many Americans cast their vote.
After all, there’s no higher form of freedom of speech than the right to vote without government interference.
Creative Director David Castellanos
Copywriters Hector Jamesson & Manu Del Carpio
Art Director Andrés Vallejo
Inside the Stamps
If you purchased the Tom Hayden stamp, you’ll be redirected to a trailer where he’s the protagonist. The trailer will close with the following message:
Throughout his life, Tom Hayden was a fierce advocate for freedom of speech. And now, with this stamp, you are too.
When the whole world is watching, we must exercise our civic duty and help our institutions.
Thank you for your purchase. Tom Hayden would be proud.
When anyone hovers their phone over our postage stamp, they’ll get one of seven possible different trailers, each edited to have a different main character as the protagonist.