The Joy of Every Match

Joy is an essential part of the world's most important sport competition. No matter who you root for, every four years fans from all over the world come together to enjoy the World Cup. 

So to celebrate the quadrennial tournament, we brought together superstars Christian Pulisic, Carli Lloyd and Guillermo Ochoa for a friendly foosball match to prove that, beyond the final score, the World Cup is only worth if you enjoy it. 
 

Creative Director Keslie Watts

ACD Tim Austin

Copywriters Hector Jamesson / Justin Franklin / Peter Pirone

Art Directors Stephen Reisig / Carolina Benitez

Hidden in the background of our tv spot were numerous pieces of signed merch belonging to our trio of superstars, and we gave our followers a chance to win them on social media.

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Futbol and beer always go hand in hand, so we produced limited-edition pint glasses, featuring a special message from our soccer stars.

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Once the QR code is scanned, the user is taken to an unlisted YouTube video 

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We also teamed up with acclaimed fashion designer and diehard futbol fan Guillermo Andrade, to create a jersey that celebrates one of the sport’s most-storied rivalries and the historic matchups that happen when they come together. 

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The tv spot is making its debut this week on NBC, ESPN, YouTube, Peacock and Telemundo and the campaign is expected to hit 200+ million impressions across broadcast, social, experiential and trade.

MORE UPDATES COMING SOON!

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Bilingual Copywriter

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