Fun in Translation
Duolingo rewards users who complete lessons with a fictional currency: Lingots, which can
then be used to purchase additional lessons in the app.
Our campaign focuses on turning these Lingots into a currency that can actually earn you tangible goods in the real world.
We want to reward people for interacting with our ads, with the caveat that they'd need to
download the Duolingo app if they want to be able to cash in on the Lingots they earn.
Copywriter - Hector Jamesson
A.D. - Reid Womack