Going To Great Lenghts
Texas has always been a stronghold for Bud Light. In fact, 1 in every 7 Bud Lights is sold in the Lone Star state. But when sales began to dip and people slowly started to choose other competitors, we were tasked to come up with a TV campaign to drive relevancy with Hispanic drinkers in Texas.
Our three national TV spots were built on the insight that Texans are known for going great lengths in everything they do. Including giving it their all when it comes to having fun with Bud Light.
Creative Director Keslie Watts
ACD Dan Camano
Copywriters Hector Jamesson & Edward Stockwell
Art Director Mara Frontera