The Future is Vertical
Gold Young Lion 2019
The print ad that took me to Cannes.
The brief was to communicate the benefits of living in a ‘vertical community’. As a team of two copywriters, we made a print ad where the words did the heavy lifting, with a visual motif informed by our headline ‘Better Programmed Cities’ (sounds better in Spanish, I promise).
Copywriters Hector Jamesson & Samantha Lara