The Future is Vertical

Gold Young Lion 2019

The print ad that took me to Cannes. 

 

The brief was to communicate the benefits of living in a ‘vertical community’. As a team of two copywriters, we made a print ad where the words did the heavy lifting, with a visual motif informed by our headline ‘Better Programmed Cities’ (sounds better in Spanish, I promise). 

Copywriters Hector Jamesson & Samantha Lara

Gold Young Lion

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Bilingual Copywriter

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