Reconocer

Worked directly with Oscar-winning director Alejandro G. Iñárritu on his non-profit Reconocer, which focuses on providing educational opportunities for Dreamers via a full ride scholarship to UDEM, one of Mexico's most respected universities. 

 

In my time working for him I developed the tagline, copy and narrative structure for Reconocer's website (which you can view in full here), as well as biographies for six scholarship recipients, found below. 

This website is the culminating part of a comprehensive process that begins with immigrant associations in Arizona, California and Texas, who help promote the scholarship as well as identify and even recruit possible future recipients. The website's redesign and its revamped narrative has attracted millions of dollars from investors in Mexico, USA and Europe.

ENRIQUE CORTINA

ANA BETSAIDA

JUAN MANUEL

JOSHUA CASILLAS

KEVIN BUENO

ERICK RUIZ

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BILINGUAL COPYWRITER